The Power of Political Contact: Insights From Professor Kate Dommett and Dr. James Weinberg

Professor Kate Dommett and Dr. James Weinberg demonstrate that despite declining political trust, individual politicians can significantly rebuild constituent relationships through high-quality communication practices.
Beyond Bias? Insights From Dr. Lee de Wit on Political Polarisation and Persuasion.

In the fourth edition of the Campaign Lab academic series, we welcomed Dr. Lee de Wit, Assistant Professor of Psychology at the University of Cambridge, to explore one of the most urgent challenges in politics today: polarisation. Drawing on Experimental Psychology and Cognitive Neuroscience, and lessons from large-scale UK surveys, Dr. de Wit offered practical and thought-provoking insights for campaigners aiming to better understand – and communicate across – ideological divides.