AI and Campaigning
A hands-on guide to using ChatGPT and generative AI tools in progressive campaigning, with practical demos, ethical guidance, and real-world use cases.
Do Static Images of Local Issues Outperform Infographic Style Videos in Driving Petition Signatures on Facebook?
Testing if video with facts about a crossing generates more petition signatures than a static image.
Lennard Metson on the Power of Personalisation in Political Campaigning
As part of Campaign Lab’s academic series, we recently hosted a talk by Lennard Metson, PhD candidate at the London School of Economics and a researcher at Campaign Lab. In this fascinating and practical session, Lennard shared findings from a recent field experiment he ran in collaboration with Campaign Lab, LSE, and a UK pressure […]
Lobbying on a Shoestring
A practical guide to low-budget lobbying in Westminster, showing campaigners how to build political relationships and influence policy using accessible tools and insider tactics.
Data Deep Dive – Relational Campaigning Collapses in 2024 GE
Date: 28 April 2025 The data nerds among you are probably already aware that the British Election Study’s Wave 29 Online Panel Data is out. Our research team took a look through the data to see what it could tell us about the prominence of relational campaigning in the latest election, and the results were […]
Council Gateway: A Council Minutes Tracker
Search local council decisions. Find what matters. Visit Council Gateway → Council Gateway is a prototype tool that helps campaigners, journalists, and citizens quickly search and understand what’s happening in local councils. It makes minutes and documents — often buried in PDFs — searchable and accessible, using large language models (LLMs) to summarise key information. […]
Rep Coach: Training Trade Union Reps With AI
Practice conversations. Build confidence. Organise better. Visit RepCoach → RepCoach is an interactive training tool that helps trade union reps practise tricky conversations — from workplace organising to member recruitment. It simulates real-life scenarios, lets reps explore different responses, and builds confidence in having persuasive, person-to-person dialogue. This tool began as an experiment at one […]
Can AI Help Us Understand What’s in Political Leaflets?
In a Campaign Lab podcast, Ricky shared how he is using AI to analyse thousands of political leaflets, uncovering all sorts of patterns.
How Digital Campaigning is Shaping Elections – From TikTok to AI
Date: 29 January 2025 The way political campaigns operate has changed dramatically with the rise of digital tools. In an episode of the Campaign Lab podcast, Kate Dommett, Professor of Digital Politics at the University of Sheffield, shared her insights into the evolving digital landscape in politics. From TikTok to AI, her analysis of the […]
After Trump: What Campaign Lessons Might a Trump Victory Offer Progressives?
Reflecting on lessons from Trump’s 2024 victory, a new progressive playbook must focus on mobilising low-turnout voters, building hyperlocal trust, empowering decentralised messengers, creating stronger feedback loops with communities, and embracing continuous experimentation. Research from Campaign Lab shows that local engagement, authentic personal narratives, and grassroots-driven innovation will be key to navigating political volatility and rebuilding democratic trust.