The Truth About Voter Turnout: What Can We Actually Learn From Over 100 Voter Turnout Experiments?
At Campaign Lab’s first academic series session, LSE’s Florian Foos shared findings from a major analysis of 122 GOTV experiments, revealing that campaigns are most effective when targeting middle-propensity voters (40–60% likelihood of voting). While door-to-door canvassing is highly effective in the US, results are mixed in Europe, and text messaging shows strong promise despite data challenges. The session underscored the need for more UK-specific research to build an evidence-based approach to campaigning.
Here’s 5 Things You Should Know About Relational Campaigning
VoteRev’s Evie Monnington-Taylor, shares key lessons for effective relational campaigning were shared: be personal and natural in communications, ensure mobilisers follow through, time messages carefully, use technology to streamline efforts, and target hard-to-reach audiences through trusted relationships.
What Makes TikTok Tick?
A report that explores over 13,000 videos posted since Rishi Sunak became Prime Minister (October 2022), and provides valuable insights for campaigners, politicians, media analysts, and progressive organisations.
The Power of Political Contact: Insights from Professor Kate Dommett and Dr. James Weinberg
Prof Dommett & Dr Weinberg present on how meaningful, bespoke engagement, rather than automated responses, can help rebuild trust in democracy and encourage future political participation.
AI and Campaigning Report
A practical guide exploring how artificial intelligence is reshaping political campaigning, with clear strategies for using AI tools ethically and effectively.
Do Relationally Distributed Postcards Generate More Survey Responses?
Testing to see if relationally distributed postcards are most effective at gathering survey responses.
Open Council Datasets
This site contains open council data including: UK Councillors by Year, 50 Years+ of GB Council Compositions and a List of UK Parties.
Labour Reforms
A tool which tracks the progress of Labour Policy.
Insights from Campaigning in Rural America
Campaigners from the UK and US agreed that hyperlocal, authentic engagement is key to reconnecting with rural and small-town voters.
How Far, and in What Way, Do Email-Based Petitions Get Shared Through Social Connections?
Two experiments were conducted
with an election reform advocacy organisation to map the way email based petitions are shared through social connections when petition requests are send out to email groups. The study found that a small group of super spreaders were responsible for a disproportionately large share of petition signatures.